Revenue Churn Calculator

Calculate revenue churn rate. Track MRR lost from cancellations and downgrades.

This tool calculates revenue churn — the MRR lost from cancellations and downgrades as a percentage of starting MRR. Revenue churn can differ significantly from customer churn. Results are illustrative estimates based on the inputs you provide.

Calculator

$
$
$
$
Gross Revenue Churn Rate
4.00%
Net Revenue Churn Rate
1.50%
Net Revenue Retention
98.50%
Gross MRR Lost
$4,000.00
Net MRR Change
$-1,500.00

Common use cases

  • Understanding revenue health
  • Comparing customer vs revenue churn
  • Net revenue retention analysis
  • Identifying high-value customer retention

How to use

  1. Enter your starting MRR for the period
  2. Enter MRR lost from cancellations
  3. Add MRR lost from downgrades
  4. Optionally enter expansion MRR for net churn

FAQ

Why is revenue churn different from customer churn?

Losing a high-paying customer impacts revenue more than losing a low-paying one. Revenue churn weights churn by value.

What is net revenue retention?

NRR measures revenue from existing customers including expansion minus churn. Over 100% means expansion exceeds churn.

Results are illustrative estimates based on the inputs you provide.