Net Revenue Retention Calculator

Calculate Net Revenue Retention (NRR). Measure revenue growth from existing customers including expansion and churn.

Net Revenue Retention (NRR) measures revenue retained from existing customers over time, including expansion revenue and accounting for churn. NRR above 100% indicates growth from existing customers alone.

Calculator

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Net Revenue Retention
0.00%
Gross Revenue Retention
0.00%
Ending MRR (Same Cohort)
$0.00
Net Expansion
$0.00

Common use cases

  • Measuring customer success
  • Revenue forecasting
  • Investor reporting
  • Identifying expansion opportunities

How to use

  1. Enter starting MRR for the cohort
  2. Add expansion revenue (upsells, upgrades)
  3. Input churned MRR (lost customers)
  4. Add contraction MRR (downgrades)

FAQ

What's a good NRR?

Above 100% means you grow without new customers. Top SaaS companies achieve 120-130%+. 90%+ is acceptable for SMB-focused businesses.

What's the difference between NRR and GRR?

GRR excludes expansion revenue, only measuring retention. NRR includes expansion, showing full revenue health.

How do I improve NRR?

Focus on reducing churn, preventing downgrades, and increasing expansion through upsells and cross-sells.

This calculator provides illustrative estimates for planning purposes only and does not constitute financial, tax, or legal advice.