CAC Calculator

Calculate Customer Acquisition Cost. Understand the cost to acquire each new customer.

This tool calculates Customer Acquisition Cost (CAC) — the total cost to acquire a new customer. Understanding CAC is essential for unit economics and growth planning. Results are illustrative estimates based on the inputs you provide.

Calculator

$
$
CAC (Blended)
$400.00
Marketing CAC
$250.00
Sales CAC
$150.00
Total Acquisition Spend
$80,000.00
New Customers
200

Common use cases

  • Marketing efficiency analysis
  • Channel comparison
  • LTV/CAC ratio calculation
  • Budget planning

How to use

  1. Enter your total marketing spend for the period
  2. Add your total sales spend
  3. Enter the number of new customers acquired
  4. View your blended and component CAC

FAQ

What costs should be included?

Typically all sales and marketing costs: advertising, content, events, sales salaries/commissions, tools, and related overhead.

Should I use fully-loaded CAC?

Fully-loaded includes overhead allocation. Simple CAC uses direct costs only. Both are valid; consistency matters.

Results are illustrative estimates based on the inputs you provide.