Expansion Revenue Calculator

Calculate expansion MRR from upgrades and add-ons. Track revenue growth from existing customers.

This tool calculates expansion revenue — the additional recurring revenue gained from existing customers through upgrades, add-ons, or increased usage. Results are illustrative estimates based on the inputs you provide.

Calculator

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Total Expansion MRR
$8,500.00
Expansion Rate
8.50%
From Upgrades
$5,000.00
From Add-ons
$2,000.00
From Usage Increase
$1,500.00

Common use cases

  • Tracking upsell performance
  • Measuring account expansion
  • Net revenue retention analysis
  • Product-led growth metrics

How to use

  1. Enter revenue from plan upgrades
  2. Add revenue from add-on purchases
  3. Include usage-based revenue increases
  4. Enter starting MRR to calculate expansion rate

FAQ

What counts as expansion revenue?

Any additional recurring revenue from existing customers: upgrades, add-ons, seat additions, or usage increases.

Why track expansion separately?

Expansion revenue indicates customer value growth and can offset churn, improving net revenue retention.

Results are illustrative estimates based on the inputs you provide.