LTV/CAC Ratio Calculator

Calculate LTV to CAC ratio. Evaluate customer acquisition efficiency.

This tool calculates the LTV/CAC ratio — the relationship between customer lifetime value and acquisition cost. This ratio helps evaluate acquisition efficiency. Results are illustrative estimates based on the inputs you provide.

Calculator

$
$
LTV/CAC Ratio
3.3:1
Profit per Customer
$700.00
CAC Payback (Months)
3.6
LTV
$1,000.00
CAC
$300.00

Common use cases

  • Unit economics evaluation
  • Acquisition efficiency analysis
  • Investment readiness assessment
  • Growth planning

How to use

  1. Enter your customer lifetime value
  2. Enter your customer acquisition cost
  3. View the ratio and payback period

FAQ

What does the ratio mean?

A ratio of 3:1 means you earn $3 in lifetime value for every $1 spent on acquisition. Higher ratios indicate more efficient acquisition.

What's CAC payback?

The time it takes for a customer's revenue to cover their acquisition cost. Shorter payback improves cash efficiency.

Results are illustrative estimates based on the inputs you provide.