ARPU Calculator

Calculate Average Revenue Per User. Understand per-customer revenue contribution.

This tool calculates Average Revenue Per User (ARPU) — the average monthly revenue generated per customer. ARPU helps understand unit economics. Results are illustrative estimates based on the inputs you provide.

Calculator

$
ARPU (Monthly)
$50.00
ARPU (Annual)
$600.00
Total Revenue
$50,000.00
Total Users
1000

Common use cases

  • Unit economics analysis
  • Pricing strategy evaluation
  • Segment comparison
  • LTV calculation input

How to use

  1. Enter your total monthly revenue
  2. Enter the total number of users or customers
  3. View your average revenue per user

FAQ

Is ARPU the same as average price?

Not necessarily. ARPU includes all revenue per user, including add-ons, overages, and multiple subscriptions.

Should I include free users?

Typically ARPU is calculated for paying users only, but both methods are valid depending on your analysis goals.

Results are illustrative estimates based on the inputs you provide.