Markup Calculator

Calculate markup percentage and selling price. Find the right markup to achieve your profit margin goals with our free calculator.

Markup is the amount added to the cost price to determine the selling price. This calculator helps businesses set prices that achieve desired profit margins.

Calculator

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%
$
Selling Price
$0.00
Profit per Unit
$0.00
Gross Margin
0.00%

Common use cases

  • Retail pricing strategy
  • Wholesale to retail calculations
  • Menu pricing for restaurants
  • Service pricing

How to use

  1. Enter the cost price of your product
  2. Input your desired markup percentage
  3. Or enter selling price to calculate markup
  4. View resulting profit and margin

FAQ

What's the difference between markup and margin?

Markup is calculated on cost (profit/cost), while margin is calculated on selling price (profit/selling price). A 50% markup equals a 33.3% margin.

What markup should I use?

It depends on your industry. Retail often uses 50-100%, grocery 10-30%, and luxury goods can be 100-300%.

How do I convert markup to margin?

Margin = Markup / (1 + Markup). For 50% markup: 0.50 / 1.50 = 33.3% margin.

This calculator provides illustrative estimates for planning purposes only and does not constitute financial, tax, or legal advice.