Customer Acquisition Cost Calculator

Calculate customer acquisition cost (CAC). Measure how much you spend to acquire each new customer.

Customer Acquisition Cost (CAC) measures the total cost of acquiring a new customer, including marketing, sales, and related expenses. Understanding CAC is crucial for sustainable business growth.

Calculator

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Customer Acquisition Cost
$0.00
Marketing CAC
$0.00
Total Acquisition Spend
$0.00
Cost per Lead (if 10% convert)
$0.00

Common use cases

  • Marketing budget optimization
  • Channel performance comparison
  • Unit economics analysis
  • Growth strategy planning

How to use

  1. Enter total marketing spend for the period
  2. Add sales team costs (salaries, commissions)
  3. Include other acquisition costs (software, events)
  4. Enter number of new customers acquired

FAQ

What costs should I include in CAC?

Include all marketing, advertising, sales salaries, commissions, tools, and any costs directly tied to acquiring customers.

What's a good CAC?

It depends on LTV. Your CAC should be less than 1/3 of customer lifetime value for a healthy business.

How can I reduce CAC?

Focus on higher-converting channels, improve conversion rates, leverage referrals, and optimize ad spend.

This calculator provides illustrative estimates for planning purposes only and does not constitute financial, tax, or legal advice.